(Advertorial) Hosting Media Launch of Optic Butler!

Optic Butler, the luxury concierge eyewear store, hosted a glitzy media launch for top fashion media and influencers. Guests were given a tour of the store, which showcases brands such as Linda Farrow, Karen Walker, Victoria Beckham, House of Holland, Massada, Jimmy Choo, Dior and Mykita. Optic Butler aims to change the retail scene by offering premium products at par with their original price overseas.

First opened in January 2016, Optic Butler was the brainchild of a group of leading fashion experts. With their keen eye for style, they brought brands not sold anywhere else in the region. Located at the ultimate shopping destination, Orchard Road, Optic Butler at Paragon boasts of countless glass island display counters which showcase brands specially curated from the world’s fashion capitals such as New York, Paris and Rome. These eyewear brands are also displayed in a massive three-meter wide circular display counter, located at the heart of the store.

I was very honoured and thankful to be given the opportunity to host Optic Butler Media event on 31 May 2016.

For those seeking a private shopping experience, Optic Butler has a sleek VIP Room, an intimate space where shoppers will receive individualised attention. Shoppers can choose from the store’s Solid Gold Collection from brands such as LOTOS, Chrome Hearts and DF Weber. They can also choose limited edition pieces from Optic Butler’s bejewelled collection while being guided in the process by eyewear experts keenly attuned to their needs.

Optic Butler also boasts of Visioffice 2, a cutting edge equipment that accurately measures the shape, size and fit of a customer’s frame to design and craft the right lens for optimal vision.

I was excited to be meeting Nellie Lim one of the foremost fashion influencer in Singapore. She’s a very slim and personable lady who loves all things pretty. We spoke loads on her new pink ombre lipstick plus other makeup tips and trying out various beautiful shades in the shop together.

Together with Gary Khoo , Nellie Lim (Influencer), Sara Hay along with the 2 lovely daughters of Gary & Sara.

Influencers like June from www.junedujour.com and her partner Benjamin, founder of www.powaagarage.com were also here to grace this event.

We were all listening intently to celebrity stylist Trey Wong as he shared his experience with fashion brands.

Time to get the show rolling with fashion show, styling tips with Trey and Q&A session with Trey and Nellie too!

The store’s unveiling was headlined by celebrity stylist Trey Wong, who styled a parade of gorgeous models wearing the latest collection from Optic Butler.

Trey also presented influencer Nellie Lim, who wore a pair of fashion forward Mykita eyewear which highlighted her inimitable personal style.

Says Trey, “With the arrival of Optic Butler, shoppers no longer have to fly to Europe or North America to purchase quality eyewear. Whether you’re a daring trendsetter or someone elegant and sophisticated, Optic Butler offers the perfect eyewear to suit your personality.”

The crowd had great fun with a couple of hunks parading the shades and Trey sense of humour. Its certainly an amazing experience hosting this event with Trey.

Wrapping up the event sharing on Q&A with burning questions from myself and media to address to both Trey and Nellie. 

Group photo to end off the event!

I was so envious of the media that they got the opportunity to win for themselves a pair of sunglass of their choice by posting their photos with #OpticButler #MyDreamEyeWear. Criteria includes getting the most likes, unique phrase and decided by Trey himself! I wonder who would be the lucky one.

You won’t go wrong with shades from Optic Butler. I love my Victoria Beckham reflective ones that oozes a tingle of modern urban chic aura and Nellie with Karen Walker. Don’t you agree? Simply love the unique shade that Trey was wearing from House of Holland too!

Artiste Lynn Poh was also here to grace the event and I could see she enjoyed trying and shopping for the different shades too! Which lady don’t right?

Saw Hossan Leong once again and he was always so kind and encouraging to sharing his experience on stage and camera.

This event would not be complete with Butler Models moving around with the unique shades of course. Group photo with the models, butlers, Nellie Lim and Trey Wong.

More fun shots!

Congrats to Sara for this successful event and Touch PR for ensuring all went well with a breeze!

Moving forward, shoppers can look forward to the arrival of the new summer collections of brands such as Dior, Linda Farrow, DF Weber, and Mykita. Can’t wait!
To view these collections, visit Optic Butler today at #03-48A/49 Paragon on Orchard Road. For more information, visit http://www.opticbutler.com/ and follow Optic Butler’s Instagram account at https://www.instagram.com/opticbutler/


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About me
Celestia Faith Chong

A blessed single mom of three kids, Celestia came from a humble background with a roller coaster life journey. Single-handedly, she overcame the challenging hurdles and strived for success.